Have you ever felt like the Grinch was messing with your contact data? Maintaining accurate and up-to-date holiday mailing lists is not a nice experience for many firms. But a carefully thought-out process can help improve your annual list-build and ensure that your contact list is as complete and as accurate as Santa’s.

Maggie Hepburn: Learning Experience Principal, LexisNexis InterAction; Drew Sammeth: End-User Trainer, LexisNexis InterAction