Part 2 of 3: we discuss the path to a “Raving Fan” and the importance of relationship management for lawyers: taking the time to INTENTIONALLY deepen client relationships instead of just pushing deals. We also share the value of deepening relationships outside of client relationships – strategic partners, etc. – those who may never be clients but have a great network.

Mo Bunnell: Founder and President, Bunnell Idea Group; Doug Johnson: CEO and Managing Director, Catapult Growth Partners; Scott Winter: Enterprise Client Engagement Manager, LexisNexis InterAction