Part 3 of 3: we focus on how to help lawyers use the time they have to spend on BD in the most effective way. Your firm’s BD and marketing leaders can help them do so by mastering 3 concepts: Managing their opportunities, managing their relationships, and managing themselves to keep BD activities front and center.

Mo Bunnell: Founder and President, Bunnell Idea Group; Doug Johnson: CEO and Managing Director, Catapult Growth Partners; Scott Winter: Enterprise Client Engagement Manager, LexisNexis InterAction